Hi
Hi
Senior
brand
designer
Senior
brand
designer
Senior
brand
designer
Laís Abdala
I'm a Brazilian senior designer, building bold visual ideas for
brands that want to be seen, remembered, and chosen.
I'm a Brazilian senior designer, building bold visual ideas for
brands that want to be seen, remembered, and chosen.
DESIGN = IMPACT
LET'S START AN AVALANCHE
what I can do for you
I’m a brand designer and visual storyteller,
combining strategy, systems thinking, and emerging technology to create work that connects, communicates, and moves people.
1. BRAND & CAMPAIGNS
Visual and Campaign identities
Brand storytelling
Art direction
360° campaign systems
2. CREATIVE STRATEGY
Campaign concepts & big ideas
Creative direction
Audience-led visual communication
Content & campaign systems
3. PERFORMANCE CREATIVE
Paid social campaigns
Ad creative systems
Creative testing & iterations
Conversion-focused visual concepts
4. AI-POWERED CREATIVE
AI-assisted art direction
Product & lifestyle imagery
Creative exploration & prototyping
Image & video generation
1. BRAND & CAMPAIGNS
Visual and Campaign identities
Brand storytelling
Art direction
360° campaign systems
2. CREATIVE STRATEGY
Campaign concepts & big ideas
Creative direction
Audience-led visual communication
Content & campaign systems
3. PERFORMANCE CREATIVE
Paid social campaigns
Ad creative systems
Creative testing & iterations
Conversion-focused visual concepts
4. AI-POWERED CREATIVE
AI-assisted art direction
Product & lifestyle imagery
Creative exploration & prototyping
Image & video generation
DESIGN = IMPACT
LET'S START AN AVALANCHE
About me
I’m Laís, a Brazilian Senior Designer with a strategic mind and a creative heart.
I build visual identities, campaigns, and digital experiences that turn ideas into clear, memorable stories. My work sits at the intersection of brand, creativity, and emerging technology, combining systems thinking, visual storytelling, and AI-powered workflows to create work that connects with people and drives meaningful results.
0
0
Years of Experience
0
0
Years of Experience
0
0
Completed Projects
0
0
Completed Projects
0+
0+
Clients on Worldwide
0+
0+
Clients on Worldwide
Email :
laisabdala01@gmail.com
Email :
laisabdala01@gmail.com
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Brand Strategy · Brand System · Visual Identity · AI Creative
HOME GROWN - Brand System
A strategic brand system built to position Home Grown as a high-quality, accessible cannabis brand rooted in California lifestyle and local culture.
Creative Strategy · Paid Social · AI-Assisted Production · Creative Iteration
KLOVER - PERFORMANCE CREATIVE.
A performance creative exploration combining audience insights, visual experimentation, and AI-assisted production to develop attention-grabbing paid social for Klover.
Brand System · Art Direction · Tech · Visual Storytelling
Hyperflow - Evolving a Tech Brand System
Evolving Hyperflow’s visual system to bring greater consistency, clarity, and a forward-thinking visual language to a complex tech ecosystem.
Creative Strategy · Campaign Concepts · Art Direction · AI Creative
Cash App - From Ad Analysis to Creative Direction
A strategic creative exploration for Cash App, combining advertising analysis, competitive research, and AI-assisted concept development to identify opportunities and build a more human, culturally relevant creative direction.
Creative Strategy · Campaign Concept · Experiential Branding · Art Direction
Superside - Dinner with a side of inspiration
An experiential campaign concept for Superside designed to reimagine corporate networking through a more intimate, informal, and creatively driven experience. Built around the idea “Possibilities, Served.”, the concept transforms a dinner into a visual and strategic platform for connection, creativity, and brand storytelling.
Hi
Hi
Let's work together
Let’s build something impactful together! Whether it’s your brand, your campaing, or your next big idea.
Hi
Hi
Senior
brand
designer
Senior
brand
designer
Senior
brand
designer
Laís Abdala
I'm a Brazilian senior designer, building bold visual ideas for
brands that want to be seen, remembered, and chosen.
I'm a Brazilian senior designer, building bold visual ideas for
brands that want to be seen, remembered, and chosen.
DESIGN = IMPACT
LET'S START AN AVALANCHE
what I can do for you
I’m a brand designer and visual storyteller,
combining strategy, systems thinking, and emerging technology to create work that connects, communicates, and moves people.
1. BRAND & CAMPAIGNS
Visual and Campaign identities
Brand storytelling
Art direction
360° campaign systems
2. CREATIVE STRATEGY
Campaign concepts & big ideas
Creative direction
Audience-led visual communication
Content & campaign systems
3. PERFORMANCE CREATIVE
Paid social campaigns
Ad creative systems
Creative testing & iterations
Conversion-focused visual concepts
4. AI-POWERED CREATIVE
AI-assisted art direction
Product & lifestyle imagery
Creative exploration & prototyping
Image & video generation
1. BRAND & CAMPAIGNS
Visual and Campaign identities
Brand storytelling
Art direction
360° campaign systems
2. CREATIVE STRATEGY
Campaign concepts & big ideas
Creative direction
Audience-led visual communication
Content & campaign systems
3. PERFORMANCE CREATIVE
Paid social campaigns
Ad creative systems
Creative testing & iterations
Conversion-focused visual concepts
4. AI-POWERED CREATIVE
AI-assisted art direction
Product & lifestyle imagery
Creative exploration & prototyping
Image & video generation
DESIGN = IMPACT
LET'S START AN AVALANCHE
About me
I’m Laís, a Brazilian Senior Designer with a strategic mind and a creative heart.
I build visual identities, campaigns, and digital experiences that turn ideas into clear, memorable stories. My work sits at the intersection of brand, creativity, and emerging technology, combining systems thinking, visual storytelling, and AI-powered workflows to create work that connects with people and drives meaningful results.
0
0
Years of Experience
0
0
Years of Experience
0
0
Completed Projects
0
0
Completed Projects
0+
0+
Clients on Worldwide
0+
0+
Clients on Worldwide
Email :
laisabdala01@gmail.com
Email :
laisabdala01@gmail.com
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Brand Strategy · Brand System · Visual Identity · AI Creative
HOME GROWN - Brand System
A strategic brand system built to position Home Grown as a high-quality, accessible cannabis brand rooted in California lifestyle and local culture.
Creative Strategy · Paid Social · AI-Assisted Production · Creative Iteration
KLOVER - PERFORMANCE CREATIVE.
A performance creative exploration combining audience insights, visual experimentation, and AI-assisted production to develop attention-grabbing paid social for Klover.
Brand System · Art Direction · Tech · Visual Storytelling
Hyperflow - Evolving a Tech Brand System
Evolving Hyperflow’s visual system to bring greater consistency, clarity, and a forward-thinking visual language to a complex tech ecosystem.
Creative Strategy · Campaign Concepts · Art Direction · AI Creative
Cash App - From Ad Analysis to Creative Direction
A strategic creative exploration for Cash App, combining advertising analysis, competitive research, and AI-assisted concept development to identify opportunities and build a more human, culturally relevant creative direction.
Creative Strategy · Campaign Concept · Experiential Branding · Art Direction
Superside - Dinner with a side of inspiration
An experiential campaign concept for Superside designed to reimagine corporate networking through a more intimate, informal, and creatively driven experience. Built around the idea “Possibilities, Served.”, the concept transforms a dinner into a visual and strategic platform for connection, creativity, and brand storytelling.
Hi
Hi
Let's work together
Let’s build something impactful together! Whether it’s your brand, your campaing, or your next big idea.
Hi
Hi
Senior
brand
designer
Senior
brand
designer
Senior
brand
designer
Laís Abdala
I'm a Brazilian senior designer, building bold visual ideas for
brands that want to be seen, remembered, and chosen.
I'm a Brazilian senior designer, building bold visual ideas for
brands that want to be seen, remembered, and chosen.
DESIGN = IMPACT
LET'S START AN AVALANCHE
what I can do for you
I’m a brand designer and visual storyteller,
combining strategy, systems thinking, and emerging technology to create work that connects, communicates, and moves people.
1. BRAND & CAMPAIGNS
Visual and Campaign identities
Brand storytelling
Art direction
360° campaign systems
2. CREATIVE STRATEGY
Campaign concepts & big ideas
Creative direction
Audience-led visual communication
Content & campaign systems
3. PERFORMANCE CREATIVE
Paid social campaigns
Ad creative systems
Creative testing & iterations
Conversion-focused visual concepts
4. AI-POWERED CREATIVE
AI-assisted art direction
Product & lifestyle imagery
Creative exploration & prototyping
Image & video generation
1. BRAND & CAMPAIGNS
Visual and Campaign identities
Brand storytelling
Art direction
360° campaign systems
2. CREATIVE STRATEGY
Campaign concepts & big ideas
Creative direction
Audience-led visual communication
Content & campaign systems
3. PERFORMANCE CREATIVE
Paid social campaigns
Ad creative systems
Creative testing & iterations
Conversion-focused visual concepts
4. AI-POWERED CREATIVE
AI-assisted art direction
Product & lifestyle imagery
Creative exploration & prototyping
Image & video generation
DESIGN = IMPACT
LET'S START AN AVALANCHE
About me
I’m Laís, a Brazilian Senior Designer with a strategic mind and a creative heart.
I build visual identities, campaigns, and digital experiences that turn ideas into clear, memorable stories. My work sits at the intersection of brand, creativity, and emerging technology, combining systems thinking, visual storytelling, and AI-powered workflows to create work that connects with people and drives meaningful results.
0
0
Years of Experience
0
0
Years of Experience
0
0
Completed Projects
0
0
Completed Projects
0+
0+
Clients on Worldwide
0+
0+
Clients on Worldwide
Email :
laisabdala01@gmail.com
Email :
laisabdala01@gmail.com
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Brand Strategy · Brand System · Visual Identity · AI Creative
HOME GROWN - Brand System
A strategic brand system built to position Home Grown as a high-quality, accessible cannabis brand rooted in California lifestyle and local culture.
Creative Strategy · Paid Social · AI-Assisted Production · Creative Iteration
KLOVER - PERFORMANCE CREATIVE.
A performance creative exploration combining audience insights, visual experimentation, and AI-assisted production to develop attention-grabbing paid social for Klover.
Brand System · Art Direction · Tech · Visual Storytelling
Hyperflow - Evolving a Tech Brand System
Evolving Hyperflow’s visual system to bring greater consistency, clarity, and a forward-thinking visual language to a complex tech ecosystem.
Creative Strategy · Campaign Concepts · Art Direction · AI Creative
Cash App - From Ad Analysis to Creative Direction
A strategic creative exploration for Cash App, combining advertising analysis, competitive research, and AI-assisted concept development to identify opportunities and build a more human, culturally relevant creative direction.
Creative Strategy · Campaign Concept · Experiential Branding · Art Direction
Superside - Dinner with a side of inspiration
An experiential campaign concept for Superside designed to reimagine corporate networking through a more intimate, informal, and creatively driven experience. Built around the idea “Possibilities, Served.”, the concept transforms a dinner into a visual and strategic platform for connection, creativity, and brand storytelling.
Hi
Hi
Let's work together
Let’s build something impactful together! Whether it’s your brand, your campaing, or your next big idea.