About me
About me
laís abdala
I’m Laís Abdala, a Brazilian Senior Designer with a strategic mind and a creative heart.
I build visual identities, campaigns, and digital experiences that turn ideas into clear, memorable stories. My work sits at the intersection of brand, creativity, and emerging technology, combining systems thinking, visual storytelling, and AI-powered workflows to create work that connects with people and drives meaningful results.
Over the past few years, I’ve worked across beauty, tech, retail, consumer goods and digital products, creating everything from brand identities and campaign concepts to paid social creatives and AI-powered visual systems.
I’m especially interested in the space where great creative meets measurable impact: understanding the audience, finding the right idea, building the visual system, and turning it into creative that can actually perform.
Today, I focus on Performance Creative, Paid Social, Creative Strategy and Graphic Design, using AI as part of my creative toolkit to explore ideas faster and build richer visual worlds.
I’m Laís Abdala, a Brazilian SeniorDesigner with a strategic mind and a creative heart.
I build visual identities, campaigns, and digital experiences that turn ideas into clear, memorable stories. My work sits at the intersection of brand, creativity, and emerging technology, combining systems thinking, visual storytelling, and AI-powered workflows to create work that connects with people and drives meaningful results.
Over the past few years, I’ve worked across beauty, tech, retail, consumer goods and digital products, creating everything from brand identities and campaign concepts to paid social creatives and AI-powered visual systems.
I’m especially interested in the space where great creative meets measurable impact: understanding the audience, finding the right idea, building the visual system, and turning it into creative that can actually perform.
Today, I focus on Performance Creative, Paid Social, Creative Strategy and Graphic Design, using AI as part of my creative toolkit to explore ideas faster and build richer visual worlds.
I’m Laís Abdala, a Brazilian SeniorDesigner with a strategic mind and a creative heart.
I build visual identities, campaigns, and digital experiences that turn ideas into clear, memorable stories. My work sits at the intersection of brand, creativity, and emerging technology, combining systems thinking, visual storytelling, and AI-powered workflows to create work that connects with people and drives meaningful results.
Over the past few years, I’ve worked across beauty, tech, retail, consumer goods and digital products, creating everything from brand identities and campaign concepts to paid social creatives and AI-powered visual systems.
I’m especially interested in the space where great creative meets measurable impact: understanding the audience, finding the right idea, building the visual system, and turning it into creative that can actually perform.
Today, I focus on Performance Creative, Paid Social, Creative Strategy and Graphic Design, using AI as part of my creative toolkit to explore ideas faster and build richer visual worlds.
what I can do for you
what I can do
for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. BRAND & CAMPAIGNS
Visual and Campaign identities
Brand storytelling
Art direction
360° campaign systems
2. CREATIVE STRATEGY
Campaign concepts & big ideas
Creative direction
Audience-led visual communication
Content & campaign systems
3. PERFORMANCE CREATIVE
Paid social campaigns
Ad creative systems
Creative testing & iterations
Conversion-focused visual concepts
4. AI-POWERED CREATIVE
AI-assisted art direction
Product & lifestyle imagery
Creative exploration & prototyping
Image & video generation
1. BRAND & CAMPAIGNS
Visual and Campaign identities
Brand storytelling
Art direction
360° campaign systems
2. CREATIVE STRATEGY
Campaign concepts & big ideas
Creative direction
Audience-led visual communication
Content & campaign systems
3. PERFORMANCE CREATIVE
Paid social campaigns
Ad creative systems
Creative testing & iterations
Conversion-focused visual concepts
4. AI-POWERED CREATIVE
AI-assisted art direction
Product & lifestyle imagery
Creative exploration & prototyping
Image & video generation
1. BRAND & CAMPAIGNS
Visual and Campaign identities
Brand storytelling
Art direction
360° campaign systems
2. CREATIVE STRATEGY
Campaign concepts & big ideas
Creative direction
Audience-led visual communication
Content & campaign systems
3. PERFORMANCE CREATIVE
Paid social campaigns
Ad creative systems
Creative testing & iterations
Conversion-focused visual concepts
4. AI-POWERED CREATIVE
AI-assisted art direction
Product & lifestyle imagery
Creative exploration & prototyping
Image & video generation
Discover My Journey
in Design
Discover My
Journey in Design
My design journey started in Brazil and quickly became international, taking me from luxury hospitality in the U.S. to branding, campaigns and digital experiences across beauty, real estate, tech and beyond.
Along the way, I’ve grown from designing visuals to thinking about the bigger picture, strategy, systems, people and business goals. Every project has added a new layer to how I think, create and solve problems.
Today, I bring that diverse experience into work that sits at the intersection of brand, creative strategy, visual systems and emerging technology.
My design journey started in Brazil and quickly became international, taking me from luxury hospitality in the U.S. to branding, campaigns and digital experiences across beauty, real estate, tech and beyond.
Along the way, I’ve grown from designing visuals to thinking about the bigger picture, strategy, systems, people and business goals. Every project has added a new layer to how I think, create and solve problems.
Today, I bring that diverse experience into work that sits at the intersection of brand, creative strategy, visual systems and emerging technology.
GRAPHIC DESIGNER
Performance Creative · Paid Social · Creative Strategy
HEADLIGHT
Feb 2026 – Sep 2026
SENIOR GRAPHIC DESIGNER
Brand · Campaigns · Creative Strategy · Art Direction
LIMA & PERGHER
Aug 2025 – Feb 2026
Brand Designer
Branding · Visual Systems · Creative Direction
ABDALA CREATIVE HOUSE
2019 – Present
SENIOR DESIGNER
Tech · Visual Systems · Digital
HYPERFLOW
Contract
GRAPHIC DESIGNER
Campaigns · Marketing · Graphic Design
FOCO IMOBILIÁRIA
Sep 2024 – Jun 2025
GRAPHIC DESIGNER
Performance Creative · Paid Social · Creative Strategy
HEADLIGHT
Feb 2026 – Sep 2026
SENIOR GRAPHIC DESIGNER
Brand · Campaigns · Creative Strategy · Art Direction
LIMA & PERGHER
2019 - present
Senior Design Consultant
Tech · Visual Systems · Digital
HYPERFLOW
Contract
Brand Designer
Branding · Visual Systems · Creative Direction
ABDALA CREATIVE HOUSE
2019 - present
Head of Communication
Brand Strategy · Communication · Visual Identity
Law Firm
Apr 2025 – Jul 2025
GRAPHIC DESIGNER
Performance Creative · Paid Social · Creative Strategy
FOCO IMOBILIÁRIA
Sep 2024 – Jun 2025
DESIGNER
Brand Systems · Presentation Design · Marketing
IDUNA.GROUP
Feb 2023 - Nov 2023
MY CREATIVE TOOLKIT
MY CREATIVE TOOLKIT
I use tools as extensions of my creative thinking: from traditional design software to AI-powered workflows. The goal is always the same: explore ideas faster, build better, and create work that performs.
I use tools as extensions of my creative thinking: from traditional design software to AI-powered workflows. The goal is always the same: explore ideas faster, build better, and create work that performs.
Adobe Creative Suite
Photoshop · Illustrator · InDesign · After Effects
My creative foundation: from visual design and retouching to brand systems, campaigns, motion and polished production assets.
Adobe Creative Suite
Photoshop · Illustrator · InDesign · After Effects
My creative foundation: from visual design and retouching to brand systems, campaigns, motion and polished production assets.
Figma
Visual systems · Campaigns · Collaboration
My go-to workspace for building visual systems, campaign assets, presentations and collaborative creative workflows.
Figma
Visual systems · Campaigns · Collaboration
My go-to workspace for building visual systems, campaign assets, presentations and collaborative creative workflows.
AI Creative Tools
ChatGPT · Gemini · Nano Banana · Veo
Part of my creative process for exploring concepts, developing visual directions, generating imagery, creating workflows and accelerating production.
AI Creative Tools
ChatGPT · Gemini · Nano Banana · Veo
Part of my creative process for exploring concepts, developing visual directions, generating imagery, creating workflows and accelerating production.
HOW I TURN IDEAS INTO CREATIVE
HOW I TURN IDEAS
INTO CREATIVE
I combine strategic thinking, creative exploration and strong visual craft to turn complex ideas into clear, purposeful creative, from the first insight to the final execution.
I combine strategic thinking, creative exploration and strong visual craft to turn briefs into purposeful creative that connects with the audience and supports business goals.
01.
UNDERSTAND & DEFINE
I start by understanding the brief, the audience, the brand and the goal behind the project. I ask questions, identify the challenge and define what the creative needs to achieve.
01.
UNDERSTAND & DEFINE
I start by understanding the brief, the audience, the brand and the goal behind the project. I ask questions, identify the challenge and define what the creative needs to achieve.
02.
RESEARCH & EXPLORE
I look at the market, competitors, cultural references and visual trends to find relevant insights and unexpected creative directions.
02.
RESEARCH & EXPLORE
I look at the market, competitors, cultural references and visual trends to find relevant insights and unexpected creative directions.
03.
CONCEPT & DIRECTION
I turn insights into creative concepts, defining the visual direction, messaging and overall approach before moving into execution.
03.
CONCEPT & DIRECTION
I turn insights into creative concepts, defining the visual direction, messaging and overall approach before moving into execution.
03.
CONCEPT & DIRECTION
I turn insights into creative concepts, defining the visual direction, messaging and overall approach before moving into execution.
04.
CREATE & REFINE
I bring the concept to life through strong visual design, exploring compositions, typography, imagery and creative variations. Feedback and iteration help shape the final work.
04.
CREATE & REFINE
I bring the concept to life through strong visual design, exploring compositions, typography, imagery and creative variations. Feedback and iteration help shape the final work.
04.
CREATE & REFINE
I bring the concept to life through strong visual design, exploring compositions, typography, imagery and creative variations. Feedback and iteration help shape the final work.
05.
DELIVER & EVOLVE
I deliver polished, production-ready work and use feedback, audience insights and learnings to refine the system, strengthen the idea and inform what comes next.
05.
DELIVER & EVOLVE
I deliver polished, production-ready work and use feedback, audience insights and learnings to refine the system, strengthen the idea and inform what comes next.
Hi
Hi
Let's work together
Let’s build something impactful together! Whether it’s your brand, your campaing, or your next big idea.
About me
About me
laís abdala
I’m Laís Abdala, a Brazilian Senior Designer with a strategic mind and a creative heart.
I build visual identities, campaigns, and digital experiences that turn ideas into clear, memorable stories. My work sits at the intersection of brand, creativity, and emerging technology, combining systems thinking, visual storytelling, and AI-powered workflows to create work that connects with people and drives meaningful results.
Over the past few years, I’ve worked across beauty, tech, retail, consumer goods and digital products, creating everything from brand identities and campaign concepts to paid social creatives and AI-powered visual systems.
I’m especially interested in the space where great creative meets measurable impact: understanding the audience, finding the right idea, building the visual system, and turning it into creative that can actually perform.
Today, I focus on Performance Creative, Paid Social, Creative Strategy and Graphic Design, using AI as part of my creative toolkit to explore ideas faster and build richer visual worlds.
I’m Laís Abdala, a Brazilian SeniorDesigner with a strategic mind and a creative heart.
I build visual identities, campaigns, and digital experiences that turn ideas into clear, memorable stories. My work sits at the intersection of brand, creativity, and emerging technology, combining systems thinking, visual storytelling, and AI-powered workflows to create work that connects with people and drives meaningful results.
Over the past few years, I’ve worked across beauty, tech, retail, consumer goods and digital products, creating everything from brand identities and campaign concepts to paid social creatives and AI-powered visual systems.
I’m especially interested in the space where great creative meets measurable impact: understanding the audience, finding the right idea, building the visual system, and turning it into creative that can actually perform.
Today, I focus on Performance Creative, Paid Social, Creative Strategy and Graphic Design, using AI as part of my creative toolkit to explore ideas faster and build richer visual worlds.
I’m Laís Abdala, a Brazilian SeniorDesigner with a strategic mind and a creative heart.
I build visual identities, campaigns, and digital experiences that turn ideas into clear, memorable stories. My work sits at the intersection of brand, creativity, and emerging technology, combining systems thinking, visual storytelling, and AI-powered workflows to create work that connects with people and drives meaningful results.
Over the past few years, I’ve worked across beauty, tech, retail, consumer goods and digital products, creating everything from brand identities and campaign concepts to paid social creatives and AI-powered visual systems.
I’m especially interested in the space where great creative meets measurable impact: understanding the audience, finding the right idea, building the visual system, and turning it into creative that can actually perform.
Today, I focus on Performance Creative, Paid Social, Creative Strategy and Graphic Design, using AI as part of my creative toolkit to explore ideas faster and build richer visual worlds.
what I can do for you
what I can do
for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. BRAND & CAMPAIGNS
Visual and Campaign identities
Brand storytelling
Art direction
360° campaign systems
2. CREATIVE STRATEGY
Campaign concepts & big ideas
Creative direction
Audience-led visual communication
Content & campaign systems
3. PERFORMANCE CREATIVE
Paid social campaigns
Ad creative systems
Creative testing & iterations
Conversion-focused visual concepts
4. AI-POWERED CREATIVE
AI-assisted art direction
Product & lifestyle imagery
Creative exploration & prototyping
Image & video generation
1. BRAND & CAMPAIGNS
Visual and Campaign identities
Brand storytelling
Art direction
360° campaign systems
2. CREATIVE STRATEGY
Campaign concepts & big ideas
Creative direction
Audience-led visual communication
Content & campaign systems
3. PERFORMANCE CREATIVE
Paid social campaigns
Ad creative systems
Creative testing & iterations
Conversion-focused visual concepts
4. AI-POWERED CREATIVE
AI-assisted art direction
Product & lifestyle imagery
Creative exploration & prototyping
Image & video generation
1. BRAND & CAMPAIGNS
Visual and Campaign identities
Brand storytelling
Art direction
360° campaign systems
2. CREATIVE STRATEGY
Campaign concepts & big ideas
Creative direction
Audience-led visual communication
Content & campaign systems
3. PERFORMANCE CREATIVE
Paid social campaigns
Ad creative systems
Creative testing & iterations
Conversion-focused visual concepts
4. AI-POWERED CREATIVE
AI-assisted art direction
Product & lifestyle imagery
Creative exploration & prototyping
Image & video generation
Discover My Journey
in Design
Discover My
Journey in Design
My design journey started in Brazil and quickly became international, taking me from luxury hospitality in the U.S. to branding, campaigns and digital experiences across beauty, real estate, tech and beyond.
Along the way, I’ve grown from designing visuals to thinking about the bigger picture, strategy, systems, people and business goals. Every project has added a new layer to how I think, create and solve problems.
Today, I bring that diverse experience into work that sits at the intersection of brand, creative strategy, visual systems and emerging technology.
My design journey started in Brazil and quickly became international, taking me from luxury hospitality in the U.S. to branding, campaigns and digital experiences across beauty, real estate, tech and beyond.
Along the way, I’ve grown from designing visuals to thinking about the bigger picture, strategy, systems, people and business goals. Every project has added a new layer to how I think, create and solve problems.
Today, I bring that diverse experience into work that sits at the intersection of brand, creative strategy, visual systems and emerging technology.
GRAPHIC DESIGNER
Performance Creative · Paid Social · Creative Strategy
HEADLIGHT
Feb 2026 – Sep 2026
SENIOR GRAPHIC DESIGNER
Brand · Campaigns · Creative Strategy · Art Direction
LIMA & PERGHER
Aug 2025 – Feb 2026
Brand Designer
Branding · Visual Systems · Creative Direction
ABDALA CREATIVE HOUSE
2019 – Present
SENIOR DESIGNER
Tech · Visual Systems · Digital
HYPERFLOW
Contract
GRAPHIC DESIGNER
Campaigns · Marketing · Graphic Design
FOCO IMOBILIÁRIA
Sep 2024 – Jun 2025
GRAPHIC DESIGNER
Performance Creative · Paid Social · Creative Strategy
HEADLIGHT
Feb 2026 – Sep 2026
SENIOR GRAPHIC DESIGNER
Brand · Campaigns · Creative Strategy · Art Direction
LIMA & PERGHER
2019 - present
Senior Design Consultant
Tech · Visual Systems · Digital
HYPERFLOW
Contract
Brand Designer
Branding · Visual Systems · Creative Direction
ABDALA CREATIVE HOUSE
2019 - present
Head of Communication
Brand Strategy · Communication · Visual Identity
Law Firm
Apr 2025 – Jul 2025
GRAPHIC DESIGNER
Performance Creative · Paid Social · Creative Strategy
FOCO IMOBILIÁRIA
Sep 2024 – Jun 2025
DESIGNER
Brand Systems · Presentation Design · Marketing
IDUNA.GROUP
Feb 2023 - Nov 2023
MY CREATIVE TOOLKIT
MY CREATIVE TOOLKIT
I use tools as extensions of my creative thinking: from traditional design software to AI-powered workflows. The goal is always the same: explore ideas faster, build better, and create work that performs.
I use tools as extensions of my creative thinking: from traditional design software to AI-powered workflows. The goal is always the same: explore ideas faster, build better, and create work that performs.
Adobe Creative Suite
Photoshop · Illustrator · InDesign · After Effects
My creative foundation: from visual design and retouching to brand systems, campaigns, motion and polished production assets.
Adobe Creative Suite
Photoshop · Illustrator · InDesign · After Effects
My creative foundation: from visual design and retouching to brand systems, campaigns, motion and polished production assets.
Figma
Visual systems · Campaigns · Collaboration
My go-to workspace for building visual systems, campaign assets, presentations and collaborative creative workflows.
Figma
Visual systems · Campaigns · Collaboration
My go-to workspace for building visual systems, campaign assets, presentations and collaborative creative workflows.
AI Creative Tools
ChatGPT · Gemini · Nano Banana · Veo
Part of my creative process for exploring concepts, developing visual directions, generating imagery, creating workflows and accelerating production.
AI Creative Tools
ChatGPT · Gemini · Nano Banana · Veo
Part of my creative process for exploring concepts, developing visual directions, generating imagery, creating workflows and accelerating production.
HOW I TURN IDEAS INTO CREATIVE
HOW I TURN IDEAS
INTO CREATIVE
I combine strategic thinking, creative exploration and strong visual craft to turn complex ideas into clear, purposeful creative, from the first insight to the final execution.
I combine strategic thinking, creative exploration and strong visual craft to turn briefs into purposeful creative that connects with the audience and supports business goals.
01.
UNDERSTAND & DEFINE
I start by understanding the brief, the audience, the brand and the goal behind the project. I ask questions, identify the challenge and define what the creative needs to achieve.
01.
UNDERSTAND & DEFINE
I start by understanding the brief, the audience, the brand and the goal behind the project. I ask questions, identify the challenge and define what the creative needs to achieve.
02.
RESEARCH & EXPLORE
I look at the market, competitors, cultural references and visual trends to find relevant insights and unexpected creative directions.
02.
RESEARCH & EXPLORE
I look at the market, competitors, cultural references and visual trends to find relevant insights and unexpected creative directions.
03.
CONCEPT & DIRECTION
I turn insights into creative concepts, defining the visual direction, messaging and overall approach before moving into execution.
03.
CONCEPT & DIRECTION
I turn insights into creative concepts, defining the visual direction, messaging and overall approach before moving into execution.
03.
CONCEPT & DIRECTION
I turn insights into creative concepts, defining the visual direction, messaging and overall approach before moving into execution.
04.
CREATE & REFINE
I bring the concept to life through strong visual design, exploring compositions, typography, imagery and creative variations. Feedback and iteration help shape the final work.
04.
CREATE & REFINE
I bring the concept to life through strong visual design, exploring compositions, typography, imagery and creative variations. Feedback and iteration help shape the final work.
04.
CREATE & REFINE
I bring the concept to life through strong visual design, exploring compositions, typography, imagery and creative variations. Feedback and iteration help shape the final work.
05.
DELIVER & EVOLVE
I deliver polished, production-ready work and use feedback, audience insights and learnings to refine the system, strengthen the idea and inform what comes next.
05.
DELIVER & EVOLVE
I deliver polished, production-ready work and use feedback, audience insights and learnings to refine the system, strengthen the idea and inform what comes next.
Hi
Hi
Let's work together
Let’s build something impactful together! Whether it’s your brand, your campaing, or your next big idea.
About me
About me
laís abdala
I’m Laís Abdala, a Brazilian Senior Designer with a strategic mind and a creative heart.
I build visual identities, campaigns, and digital experiences that turn ideas into clear, memorable stories. My work sits at the intersection of brand, creativity, and emerging technology, combining systems thinking, visual storytelling, and AI-powered workflows to create work that connects with people and drives meaningful results.
Over the past few years, I’ve worked across beauty, tech, retail, consumer goods and digital products, creating everything from brand identities and campaign concepts to paid social creatives and AI-powered visual systems.
I’m especially interested in the space where great creative meets measurable impact: understanding the audience, finding the right idea, building the visual system, and turning it into creative that can actually perform.
Today, I focus on Performance Creative, Paid Social, Creative Strategy and Graphic Design, using AI as part of my creative toolkit to explore ideas faster and build richer visual worlds.
I’m Laís Abdala, a Brazilian SeniorDesigner with a strategic mind and a creative heart.
I build visual identities, campaigns, and digital experiences that turn ideas into clear, memorable stories. My work sits at the intersection of brand, creativity, and emerging technology, combining systems thinking, visual storytelling, and AI-powered workflows to create work that connects with people and drives meaningful results.
Over the past few years, I’ve worked across beauty, tech, retail, consumer goods and digital products, creating everything from brand identities and campaign concepts to paid social creatives and AI-powered visual systems.
I’m especially interested in the space where great creative meets measurable impact: understanding the audience, finding the right idea, building the visual system, and turning it into creative that can actually perform.
Today, I focus on Performance Creative, Paid Social, Creative Strategy and Graphic Design, using AI as part of my creative toolkit to explore ideas faster and build richer visual worlds.
I’m Laís Abdala, a Brazilian SeniorDesigner with a strategic mind and a creative heart.
I build visual identities, campaigns, and digital experiences that turn ideas into clear, memorable stories. My work sits at the intersection of brand, creativity, and emerging technology, combining systems thinking, visual storytelling, and AI-powered workflows to create work that connects with people and drives meaningful results.
Over the past few years, I’ve worked across beauty, tech, retail, consumer goods and digital products, creating everything from brand identities and campaign concepts to paid social creatives and AI-powered visual systems.
I’m especially interested in the space where great creative meets measurable impact: understanding the audience, finding the right idea, building the visual system, and turning it into creative that can actually perform.
Today, I focus on Performance Creative, Paid Social, Creative Strategy and Graphic Design, using AI as part of my creative toolkit to explore ideas faster and build richer visual worlds.
what I can do for you
what I can do
for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. BRAND & CAMPAIGNS
Visual and Campaign identities
Brand storytelling
Art direction
360° campaign systems
2. CREATIVE STRATEGY
Campaign concepts & big ideas
Creative direction
Audience-led visual communication
Content & campaign systems
3. PERFORMANCE CREATIVE
Paid social campaigns
Ad creative systems
Creative testing & iterations
Conversion-focused visual concepts
4. AI-POWERED CREATIVE
AI-assisted art direction
Product & lifestyle imagery
Creative exploration & prototyping
Image & video generation
1. BRAND & CAMPAIGNS
Visual and Campaign identities
Brand storytelling
Art direction
360° campaign systems
2. CREATIVE STRATEGY
Campaign concepts & big ideas
Creative direction
Audience-led visual communication
Content & campaign systems
3. PERFORMANCE CREATIVE
Paid social campaigns
Ad creative systems
Creative testing & iterations
Conversion-focused visual concepts
4. AI-POWERED CREATIVE
AI-assisted art direction
Product & lifestyle imagery
Creative exploration & prototyping
Image & video generation
1. BRAND & CAMPAIGNS
Visual and Campaign identities
Brand storytelling
Art direction
360° campaign systems
2. CREATIVE STRATEGY
Campaign concepts & big ideas
Creative direction
Audience-led visual communication
Content & campaign systems
3. PERFORMANCE CREATIVE
Paid social campaigns
Ad creative systems
Creative testing & iterations
Conversion-focused visual concepts
4. AI-POWERED CREATIVE
AI-assisted art direction
Product & lifestyle imagery
Creative exploration & prototyping
Image & video generation
Discover My Journey
in Design
Discover My
Journey in Design
My design journey started in Brazil and quickly became international, taking me from luxury hospitality in the U.S. to branding, campaigns and digital experiences across beauty, real estate, tech and beyond.
Along the way, I’ve grown from designing visuals to thinking about the bigger picture, strategy, systems, people and business goals. Every project has added a new layer to how I think, create and solve problems.
Today, I bring that diverse experience into work that sits at the intersection of brand, creative strategy, visual systems and emerging technology.
My design journey started in Brazil and quickly became international, taking me from luxury hospitality in the U.S. to branding, campaigns and digital experiences across beauty, real estate, tech and beyond.
Along the way, I’ve grown from designing visuals to thinking about the bigger picture, strategy, systems, people and business goals. Every project has added a new layer to how I think, create and solve problems.
Today, I bring that diverse experience into work that sits at the intersection of brand, creative strategy, visual systems and emerging technology.
GRAPHIC DESIGNER
Performance Creative · Paid Social · Creative Strategy
HEADLIGHT
Feb 2026 – Sep 2026
SENIOR GRAPHIC DESIGNER
Brand · Campaigns · Creative Strategy · Art Direction
LIMA & PERGHER
Aug 2025 – Feb 2026
Brand Designer
Branding · Visual Systems · Creative Direction
ABDALA CREATIVE HOUSE
2019 – Present
SENIOR DESIGNER
Tech · Visual Systems · Digital
HYPERFLOW
Contract
GRAPHIC DESIGNER
Campaigns · Marketing · Graphic Design
FOCO IMOBILIÁRIA
Sep 2024 – Jun 2025
GRAPHIC DESIGNER
Performance Creative · Paid Social · Creative Strategy
HEADLIGHT
Feb 2026 – Sep 2026
SENIOR GRAPHIC DESIGNER
Brand · Campaigns · Creative Strategy · Art Direction
LIMA & PERGHER
2019 - present
Senior Design Consultant
Tech · Visual Systems · Digital
HYPERFLOW
Contract
Brand Designer
Branding · Visual Systems · Creative Direction
ABDALA CREATIVE HOUSE
2019 - present
Head of Communication
Brand Strategy · Communication · Visual Identity
Law Firm
Apr 2025 – Jul 2025
GRAPHIC DESIGNER
Performance Creative · Paid Social · Creative Strategy
FOCO IMOBILIÁRIA
Sep 2024 – Jun 2025
DESIGNER
Brand Systems · Presentation Design · Marketing
IDUNA.GROUP
Feb 2023 - Nov 2023
MY CREATIVE TOOLKIT
MY CREATIVE TOOLKIT
I use tools as extensions of my creative thinking: from traditional design software to AI-powered workflows. The goal is always the same: explore ideas faster, build better, and create work that performs.
I use tools as extensions of my creative thinking: from traditional design software to AI-powered workflows. The goal is always the same: explore ideas faster, build better, and create work that performs.
Adobe Creative Suite
Photoshop · Illustrator · InDesign · After Effects
My creative foundation: from visual design and retouching to brand systems, campaigns, motion and polished production assets.
Adobe Creative Suite
Photoshop · Illustrator · InDesign · After Effects
My creative foundation: from visual design and retouching to brand systems, campaigns, motion and polished production assets.
Figma
Visual systems · Campaigns · Collaboration
My go-to workspace for building visual systems, campaign assets, presentations and collaborative creative workflows.
Figma
Visual systems · Campaigns · Collaboration
My go-to workspace for building visual systems, campaign assets, presentations and collaborative creative workflows.
AI Creative Tools
ChatGPT · Gemini · Nano Banana · Veo
Part of my creative process for exploring concepts, developing visual directions, generating imagery, creating workflows and accelerating production.
AI Creative Tools
ChatGPT · Gemini · Nano Banana · Veo
Part of my creative process for exploring concepts, developing visual directions, generating imagery, creating workflows and accelerating production.
HOW I TURN IDEAS INTO CREATIVE
HOW I TURN IDEAS
INTO CREATIVE
I combine strategic thinking, creative exploration and strong visual craft to turn complex ideas into clear, purposeful creative, from the first insight to the final execution.
I combine strategic thinking, creative exploration and strong visual craft to turn briefs into purposeful creative that connects with the audience and supports business goals.
01.
UNDERSTAND & DEFINE
I start by understanding the brief, the audience, the brand and the goal behind the project. I ask questions, identify the challenge and define what the creative needs to achieve.
01.
UNDERSTAND & DEFINE
I start by understanding the brief, the audience, the brand and the goal behind the project. I ask questions, identify the challenge and define what the creative needs to achieve.
02.
RESEARCH & EXPLORE
I look at the market, competitors, cultural references and visual trends to find relevant insights and unexpected creative directions.
02.
RESEARCH & EXPLORE
I look at the market, competitors, cultural references and visual trends to find relevant insights and unexpected creative directions.
03.
CONCEPT & DIRECTION
I turn insights into creative concepts, defining the visual direction, messaging and overall approach before moving into execution.
03.
CONCEPT & DIRECTION
I turn insights into creative concepts, defining the visual direction, messaging and overall approach before moving into execution.
03.
CONCEPT & DIRECTION
I turn insights into creative concepts, defining the visual direction, messaging and overall approach before moving into execution.
04.
CREATE & REFINE
I bring the concept to life through strong visual design, exploring compositions, typography, imagery and creative variations. Feedback and iteration help shape the final work.
04.
CREATE & REFINE
I bring the concept to life through strong visual design, exploring compositions, typography, imagery and creative variations. Feedback and iteration help shape the final work.
04.
CREATE & REFINE
I bring the concept to life through strong visual design, exploring compositions, typography, imagery and creative variations. Feedback and iteration help shape the final work.
05.
DELIVER & EVOLVE
I deliver polished, production-ready work and use feedback, audience insights and learnings to refine the system, strengthen the idea and inform what comes next.
05.
DELIVER & EVOLVE
I deliver polished, production-ready work and use feedback, audience insights and learnings to refine the system, strengthen the idea and inform what comes next.
Hi
Hi
Let's work together
Let’s build something impactful together! Whether it’s your brand, your campaing, or your next big idea.